Google ‘missed an opportunity’ to solve cookieless advertising, says The Trade Desk CEO

• The Trade Desk CEO Jeff Green criticized Google’s cookieless ad technology.
• The longtime critic of Google said the so-called Privacy Sandbox would hit publishers’ revenue. 
• The Trade Desk is also pitching its own cookie-replacement solution that competes with Google’s.

The Trade Desk CEO and founder Jeff Green thinks that Google missed its chance to build an advertising product that works without using third-party cookies.